To become the leading developer of hospitality and tourism projects in Sudan, starting with hotel projects along the great River Nile and reaching the recognition as the best company in hotel and tourism industry in Sudan. To provide beautiful, comfortable and luxurious hotels with excellent services in unique cities and locations second to none. To take Sudan’s hotel and tourism industry to a new frontier and creating a Sudan which the world’s tourist and business associates flock to once again. To prove that, third-world countries’ companies have the capacity and capability to emerge as world-class entities providing international standard services.