To identify, formulate and undertake the development of prime projects in the hospitality industry which will drive tourism along the Nile.

To offer products and services of the highest world–class standards in the tourism and hospitality sectors and set industry benchmarks to strongly support a platform which will launch the industry to the next level. 

To once again bring Sudan‘s rich culture and great ancient heritage to the world, shar ing its rich history and glorious past. 

In the first phase between 2023-2024, Assar company is inviting competent investors to participate in its investment projects specially the hotels, Our target in 2027 is to complete the three planned hotels.