About Us
Assar is a privately owned Sudanese company, established in January 2002. Our particular focus is on the hotel and tourism sector with a view to participating in the development of areas rich in ancient history and great civilizations in Sudan.
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Our story
Sudan’s rich heritage of ancient history and great civilizations is the ideal background and an untapped gold mine, both for the country’s tourism industry and for global recognition. In a hurry to advance and advance in today’s technology-based society, the treasures of ancient glory days faded in the background, and the sands of time fell. Assar Company set its sights to regain the days of Sudan’s glory when the Nile was the center of the world and Nubia was known to all.To this end, we plan to take advantage of Sudan’s great historical offerings and marry it with modern amenities in the hotel and tourism sector.
This Nile will bring back to the world, this time with comfort, ease and elegance that is synonymous with modern travel. To date, we have completed comprehensive feasibility studies for three hotel projects in the main Sudanese cities along the Nile, Khartoum, Atbara and Meroe. These projects will form our core business. However, Assar has support projects in cold transport, restaurants and landscaping. We invite investors to join Assar in developing its first hotel and three supporting projects, with the aim of completing all three hotels for 2014.